Segmentation targeting and positioning strategies at subway

However, it was still a common practice to have single sponsor shows, such as The United States Steel Hour. Scott and John B. Obviously, some level of arousal is necessary as a motivation to buy.

Advertising spending as a share of GDP was about 2. The concept of a social price may be more important for service marketers. Fine identifies four types of social price: Anderson and Narus, Business Market Management, Understanding, Creating, and Delivering Value, Prices are a key positioning factor and must be decided in relation to the target market, the product and service assortment mix, and the competition.

Segmentation, Targeting and Positioning (STP) Model

For instance, a romantic couple might feel out of place in a busy, noisy and cluttered restaurant. This question is imperative to selecting the right segment as the need of the customer is reflected in their Decisive Buying Criteria. Watson contributed applied psychological theory to the field of advertising.

Services marketing

Creating segments[ edit ] "Market-segmentation research and practice has a long history, and the breadth and success of segmentation applications continues to flourish, with novel and unorthodox profiling applications now reaching beyond the boundaries of a traditional marketing focus".

Environments that are familiar, simple, unsurprising and well organised are low load.

So how’s SUBWAY is segmenting, targeting and positioning its brand to become people first choice?

By choosing the right segment for organisation criteria, company goals and segments align allowing for a higher chance of success within that segment. Kiosks are lean servicescapes - simple, orderly, few employees, few spaces and familiar environments. Approach refers to the act of physically moving towards something while avoidance interferes with people's ability to interact.

Advertisement usually takes in the form of calligraphic signboards and inked papers. Developing a good range of micro segments is essential as it must be representative of the current market.

The customers remained oblivious, and unaware of the business test. It can also serve as a point of difference by signalling which segments of the market are served, positioning the organisation and conveying competitive distinctiveness.

It is evident that the successful propagandist must understand the true motives and not be content to accept the reasons which men give for what they do. What are their goals or purpose for being within this market?SUBWAY use marketing segmentation, targeting and positioning strategies to develop their market.

Page | 12 Target Markets The process of breaking down the total market for a product or services into distinct sub groups or segments, where each segment might represent a distinct target market to be reached with a distinctive marketing.

Marketing Strategy of McDonald's has evolved itself from using a product-based positioning to using Value-based positioning strategy.


Its Glo-cal strategy to serve the customers in a better way & enriching their experience with local menus is the smartest step that proved critical to McDonald’s success. Segmentation, targeting, positioning in the Marketing strategy of Subway – Subway uses a mix of demographic and geographical segmentation to make its products more.

In this article, we'll look at the Segmentation, Targeting and Positioning (STP) Model*, an approach that you can use to identify your most valuable market segments, and then sell to them successfully with carefully targeted products and marketing. marketing pillars - segmentation, targeting, positioning and differentiation While there may be theoretically 'ideal ' market segments, in reality every organization engaged in a market will develop different ways of imagining market segments, and create product differentiation strategies to exploit these segments.


Set of buyers who share common needs or characteristics that the company decides to serve. Targeting. A Target Market consists of a set of buyers who share common needs or characteristics that the company decides to serve.

Segmentation targeting and positioning strategies at subway
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